The strategies of an SEO company can differ from another SEO company depending on their staff and knowledge of SEO field, which is something like an unending ocean and an SEO company can be just a drop in the ocean.
Without question, no business can go successfully without getting the site SEO optimized to achieve the top ranking on all major search engines particularly Google. Your ranking must be higher on Google whether it is lower on other search engines because Google is the biggest search engine in a way that once you’ve got an acme of ranking on this engine, you will be enjoying so much traffic on your site that you will no longer need other search engines.
Before you finalize your plan of getting your website SEO optimized, you must scrutinize their SEO strategies. Above all, you need to check out they are using the original content in the articles or not because spun articles are of little account in boosting the ranking, and another disadvantage is that you might be penalized by Google at any time.
The above all point you must bear in mind about SEO strategies is that you ensure the copy escape passed original content written or typed directly from the mind of the writer. After that, you need to make sure the links to your site with the articles are coming from high TF, DA, and TA. These figures must be above 20 otherwise it will take a lot of time to get good ranking.
Make sure that no software is being used by the SEO company you are about to place your order with. If the SEO strategies involve the use of software, never place the order or else your site will be dropping down again on search engine rankings.